It has been fun and interesting to get feedback on BlueSky’s new branding and logo. The feedback has been very positive and our new look has been well received. I’ve noticed a common question in the feedback summed up by using a blurb from a conversation I had with a colleague earlier today “So, Jeff…love the new look of the logo and website. What’s the meaning of the paper airplane? Is that what you do with the resumes when you’re done with them? (laughs)”
While we might make a few paper airplanes now and again, it’s certainly never with resumes and not the reason the paper airplane caught my imagination. For me the power of the paper airplane was its symbolism. It took me back to a couple points in my life that I never want to forget.
[pullquote]I remember the first time I felt the magic of taking an ordinary piece of paper and with a few simple folds turning it into something that could grab the wind and soar across my backyard.[/pullquote]
The first was when I was a little boy. I remember the first time I felt the magic of taking an ordinary piece of paper and with a few simple folds turning it into something that could grab the wind and soar across my backyard. For me that was a Wow! moment. Exciting. Exhilarating. Fun.
It also brought me back to that day in 2006 when I launched BlueSky. I felt the same things the day we opened for business that I did back when I launched that first paper airplane across my yard—excitement and exhilaration. And you know what? I wanted to build a successful search business but I saw no reason why there couldn’t be some fun involved in all of the hard work that I knew would go along with it. I suppose it was the “grown-up” version of my childhood paper airplane experience.
So the paper airplane has a lot of symbolism for me personally. And it was something that the BlueSky team felt spoke to what we do. We work hard to offer our clients the best results on every engagement. We believe our approach to search is like that paper airplane. We don’t see a job opening as a sheet of paper with a list of required skill sets. Nor do we view search candidates as a paper resume with a body attached. Those are flat, uninspired views of what we do. Instead, we look for the dimensions and folds that bring an opportunity, a company or a candidate to life. And that perspective and insight is what helps us to rise above the ordinary and deliver outstanding results for our clients. And…it never hurts to have a little fun at the same time.
Enjoy and be sure to check out our other great blog features!
Jeff