Great companies succeed by customers believing in them. What do your customers believe about you? http://blogs.hbr.org/taylor/2012/04/its_not_what_you_sell_its_what.html
It’s Not What You Sell, It’s What You Believe
Great companies succeed by customers believing in them. What do your customers believe about you? http://blogs.hbr.org/taylor/2012/04/its_not_what_you_sell_its_what.html